Please note this will only work for publications that have been embedded into your site via our Publicator Embed Code, and will not work with direct publications links/URLs.
This article will cover the steps necessary to connect Publicator with GA4, specifically when implemented with GTM. The first step is to contact support@zmags.com and your CSM, and request for this implementation to be set-up. Our team will responded with an updated version of the Publicator Embed Code that is designed to work with GA4.
After you receive this embed code, you'll also need to create a GA4 Custom Event Tag by following these steps:
Step 1: Set up the event
Once the pixel has been set up, you'll need to set up the event within GA by going to Admin > Data Display > Events > Create Event. Below is the set up within GA and please note that it can take up to 24 hours before events start flowing in.
Step 2: Set up the parameters
In order to see the parameters that we send along with each event, you'll need to wait until the events start showing within GA as only then will the parameters be registered within GA. When this happens, you'll need to set up definitions/dimensions within GA by going to Admin > Data Display > Custom Definitions and then follow the config below. You should see several events under the "Event parameter" dropdown, and you can create a custom dimension for each one. Please ensure there are no spaces in the event parameter name. Add an underscore if necessary.
If you don't see any events in this drop-down menu after 24 hours, please reach out to support@getfastr.com
Please note that the parameters should display within User Property/Parameter:
Comments
0 comments
Please sign in to leave a comment.