Overview
On July 1, 2023, standard Universal Analytics properties will stop processing data. This will be replaced by Google Analytics 4 (GA4). More information on Google deprecating Universal Analytics can be found in Google's support portal: Universal Analytics is going away
If you would like some more information around the types of tracking events in GA4, check out our Fastr Frontend GA4 article here.
Setting up your GA4 Integration
We plan to leverage the native capabilities of the Publicator Viewer to send events to your GA instance. We will automatically be sending all of the following events:
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Page changes (navigation)
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Product Widget interactions
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Product Link interactions
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Toolbar interactions (download/print, share, etc.)
Please note this will only work for publications that have been embedded into your site via our Publicator Embed Code, and will not work with direct publications links/URLs.
This integration can be enabled for your account via the following steps:
- Contact support@zmags.com and your Customer Success Manager asking to get this turned on
- We will provide you with an updated version of the Publicator Embed Code that is designed to work with GA4
- Once your team gets this updated code, you'll need to follow some steps from your own Google Analytics account. Please follow one of the articles below, depending on if you are using GTAG or GTM
If you would like to arrange a quick call to discuss all of this, please just let us know!
Frequently Asked Questions
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Will I be able to integrate with GA4 using a Custom Viewer in Publicator?
In the past, our Google Analytics integration was powered off of Custom Viewers in your Publicator account. However, due to how Google has completely revamped analytics in GA4, that is no longer possible. Luckily though, the process highlighted above should be just as easy! -
Can I set up any Custom Events to be tracked in my publications?
Please contact our support team and your CSM with some information on what you have in mind here, and we can dig into this further for you from there!
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